OUR PROGRAMME
The second edition of ROOTS-in, Roots Tourism International Exchange, will be held in Matera at UNA MH Hotel Meeting Center on Monday November 20th and Tuesday 21st from 10am to 6pm.
Our Forum
On Monday November 20th -from 10am to 1pm - the opening conference will feature national and international experts debating over one main topic: "Roots Tourism and boroughs regeneration” .
Tourism professionals and people interested in ancestral tourism are welcome.
Registration is free - and it is mandatory.
The list of speakers and topics will follow shortly.
Our workshop
Our B2B workshop between international buyers and national sellers will be organized on on November 20th afternoon and on November 21st.
Participants will have a pre-scheduled meeting agenda.
For 2023 workshop edition we subscribed a matching software for buyers' and sellers' registration to issue a pre-scheduled meeting agenda that matches buyers' and sellers' profile features and requests.
It is therefore important to fill in your registration form with high accuracy, i.e.
> Size and characteristics of your Company
> your field of action
> your Country of origin> your Country of origin
> your geographical areas of interest
> your target group
so that our software can match buyers' and sellers' applications and set a meeting schedule accordingly.
You will be asked a fee to attend our workshop. Pricing will follow soon.
ROOTS-in LAB
Nel pomeriggio di lunedì 20 November e per l’intera giornata di Tuesday November, 21st sono previsti una serie di approfondimenti tematici con ROOTS-in LAB , with speakers on stage for insights, short talks about best practices, useful clues and tools to local trade operators
Registration is free - and it is mandatory. Tourism professionals, local councils representatives and those who want to improve their background and skills on roots tourism are welcome.
Il programma di ROOTS-in LAB è in corso di finalizzazione – ecco alcune anticipazioni:
LUNEDÌ 20 NOVEMBRE – sala Forum
14:30 –15:30 – Talk di presentazione della ricerca SWG – Confcommercio
15:30 –16:00 – Giancarlo Dall’Ara “Turismo nei Borghi: il mercato c’è ma c’è un problema”
LUNEDÌ 20 NOVEMBRE – sala Workshop
14:30 –15:15 – Elisa Paterlini and Luca Golinelli “Instagram per il turismo delle origini”
15:15 -16:00 – Armando Travagnini “Come a casa: strategie di marketing per intercettare i viaggiatori “di ritorno”
16:00 -16:45 – Maria Laura Boldini – Massimo Barzizza “L’ evoluzione del viaggio dalle origini alle radici”
16:45 -17:00 – Daniela Bavuso – Marco Cardone “Retro Marketing: l’importanza della nostalgia nella consumer behaviour nel turismo”
17:00 -18:00 – Il Bando delle Idee per il turismo delle radici
MARTEDÌ 21 NOVEMBRE – sala Forum
10:00 –10:45 – “Il viaggio delle origini nella programmazione dei TO”
10:45 –11:15 – Emilio Casalini – Titolo in definizione
11:15 -12:30 – Luciano Pignataro, Marino Niola, Elisabetta Moro “La Cucina della Memoria: il cibo come elemento di identità culturale capace di attrarre il turista delle radici”
12:30 -13:00 – Vincenzo Cosenza “AI e Turismo delle Radici: come l’intelligenza artificiale influenzerà le ricerche dei viaggiatori”
14:00 -15:00 – Emilio Casalini – Alberto Mattei – Giancarlo Dell’Orco – Serena Ranieri – Roberto Micera – Cristina Salmena “Regeneration Borghi: idee e nuove proposte per il recupero e la valorizzazione.dei Borghi Italiani”
15:00 -16:00 – Michele Cartusciello, Alessandro Bovino, Paolo Masini “I custodi della Memoria: un viaggio tra spazi museali e figure professionali per ricostruire la storia delle famiglie italiane”
16:00 -17:00 – Case History: Turismo delle radici, i progetti delle Regioni Italiane a confronto
MARTEDÌ 21 NOVEMBRE – sala Workshop
10:00 -10:45 Sonia Ferrari, Tiziana Nicotera “Segmentazione del mercato del turismo delle radici e marketing mix”
10:45 -11:00 Ezio Totorizzo “Un Mondo di Stories. Raccontare le radici attraverso le community ed i social media”
11:00 -11:45 MariaLaura Boldini – Massimo Barzizza “L’evoluzione del viaggio dalle origini alle radici”
11:45 -12:30 Veronica Morello, Donato De Santis, Martin Rubinetti “Il viaggiatore argentino alla scoperta delle radici italiane”
15:15 -16:00 Marianna Marcucci, Fabrizio Todisco “Heritage Travel: come coinvolgere i viaggiatori delle origini tra serie tv e community online”
16:00 – 16:45 Marika Marangella “Suoni ed estetica del ritorno: Tik Tok e Instagram come driver del turismo delle origini”
16:45 – 17:30 Emanuele Attanasio – Marco Patavino “Il viaggio in Australia dalle origini alle radici”
20 November, 2022
9.30
Registration
10.00
Welcome from Institutions
Vito Bardi, President of Basilicata Region
Carmine Cicala – President of People from Basilicata in the World Commission
Domenico Bennardi – Mayor of Matera
First Session
Roots Tourism: where we are and opportunities for the future of inner areas
10.30
Introduction and opening speech
10.45
National strategies for Roots Tourism
Sandro Pappalardo – Rappresentante Conferenza Stato Regioni in CDA ENIT
11.00
Foreign Office role in Roots Tourism public governance
Luigi Maria Vignali – Direttore Generale per gli Italiani all’Estero MAECI
11.15
First report on Roots Tourism in Italy
Sonia Ferrari – Tiziana Nicotera
Università della Calabria
11.30
Coffee Break
11.45
PNRR -National Recovery and Resilience Plan "Roots Tourism: an integrated strategy to boost tourism industry recovery in Italy after Covid-19"
Giovanni Maria de Vita – Roots Tourism Expert – DGIT MAECI
12.00
PNRR - National Recovery and Resilience Plan for Italian minor sites, villages and rural areas. Present and future plans
Angelantonio Orlando – General Manager for the implementation of PNRR National Recovery and Resilience Plan MiC
12.15
Basilicata Regional strategy for minor sites, villages and rural areas development
Gianpiero Perri –Regional Council Advisor for PNRR National Recovery and Resilience Plan Basilicata Region
12.30
Good news from our territories: let's compare experiences
Irsina – Viggiano – Tornareccio – Sommacampagna
13.00
Wrap up
Sandro Pappalardo, Rappresentante Conferenza Stato Regioni in CDA ENIT
Cosimo Latronico – Assessore all’Ambiente Basilicata Region
Gianfranco Lopane – Assessore al Turismo Regione Puglia
13.30
Lunch break
Second Session
"Roots Tourism tools for Local Authorities and Tourism professionals"
15.30
An introduction to non EU tourist markets
Sandro Pappalardo – Rappresentante Conferenza Stato Regioni and ENIT Board Member
ENIT Representatives from:
Veronica Morello, Argentina
Fernanda M. Longobardo, Brazil
Sabrina Moras, Canada
From the past to the future
Moderator: Domenico Calabria – Director of Italplanet
16.30
Local networks to create a tourist offer for Italians living abroad
Marina Gabrieli National coordinator for Roots Tourism within NRRP - National Recovery and Resilience Plan
16.45
From theoretical to practical side: let's discover Italian roots
Michele Lo Squadro – Italianside.com
17.00
The role of metaverse to meet and discover people roots
Roberto Carraro – Carraro Lab
17.15
How to get to know, organise and sell Roots Tourism packages. Tips and tools to diversify tourist offer and territories
Letizia Sinisi – ItalyRooting Consulting
17.30
How to communicate Italy in the world
Isabella Liberatori – Agenzia giornalistica 9colonne
