2022
We are proud of the prima edizione di Roots-IN, Roots Tourism International Exchange, il Matera | 20-21 November, 2022 because ancestry tourism topic was highly appreciated by our general public, our stakeholders and by the press.
We had a fully booked workshop meeting agenda and effective networking with buyers and sellers
1st edition in numbers
11 Italian Regions featured in our exhibition area
500 people attending our Conference Forum
more than 200 sellers participating to our workshop
50 international buyers
A total of more than 2.800 workshop meetings and speed meetings.
more than 200 articles on national and international press
Our Forum
The first day was entirely devoted to the opening conference on roots tourism.
You may see our detailed program here below.
First Session
Roots Tourism: where we are and opportunities for the future of inner areas
10.30
Introduction and opening speech
10.45
National strategies for Roots Tourism
Sandro Pappalardo – Rappresentante Conferenza Stato Regioni in CDA ENIT
11.00
Foreign Office role in Roots Tourism public governance
Luigi Maria Vignali – Direttore Generale per gli Italiani all’Estero MAECI
11.15
First report on Roots Tourism in Italy
Sonia Ferrari – Tiziana Nicotera
Università della Calabria
11.30
Coffee Break
11.45
PNRR -National Recovery and Resilience Plan "Roots Tourism: an integrated strategy to boost tourism industry recovery in Italy after Covid-19"
Giovanni Maria de Vita – Roots Tourism Expert – DGIT MAECI
12.00
PNRR - National Recovery and Resilience Plan for Italian minor sites, villages and rural areas. Present and future plans
Angelantonio Orlando – General Manager for the implementation of PNRR National Recovery and Resilience Plan MiC
12.15
Basilicata Regional strategy for minor sites, villages and rural areas development
Gianpiero Perri –Regional Council Advisor for PNRR National Recovery and Resilience Plan Basilicata Region
12.30
Good news from our territories: let's compare experiences
Irsina – Viggiano – Tornareccio – Sommacampagna
13.00
Wrap up
Sandro Pappalardo, Rappresentante Conferenza Stato Regioni in CDA ENIT
Cosimo Latronico – Assessore all’Ambiente Regione Basilicata
Gianfranco Lopane – Assessore al Turismo Regione Puglia
13.30
Lunch break
Second Session
"Roots Tourism tools for Local Authorities and Tourism professionals"
15.30
An introduction to non EU tourist markets
Sandro Pappalardo – Rappresentante Conferenza Stato Regioni and ENIT Board Member
ENIT Representatives from:
Veronica Morello, Argentina
Fernanda M. Longobardo, Brazil
Sabrina Moras, Canada
From the past to the future
Moderator: Domenico Calabria – Director of Italplanet
16.30
Local networks to create a tourist offer for Italians living abroad
Marina Gabrieli National coordinator for Roots Tourism within NRRP - National Recovery and Resilience Plan
16.45
From theoretical to practical side: let's discover Italian roots
Michele Lo Squadro – Italianside.com
17.00
The role of metaverse to meet and discover people roots
Roberto Carraro – Carraro Lab
17.15
How to get to know, organise and sell Roots Tourism packages. Tips and tools to diversify tourist offer and territories
Letizia Sinisi – ItalyRooting Consulting
17.30
How to communicate Italy in the world
Isabella Liberatori – Agenzia giornalistica 9colonne
17.45
Final speeches
18.00
Wrap up
Our Workshop
Our workshop was designed to meet a selected group of 50 international buyers from Brazil, Argentina, Canada, Mexico, USA, UK, Denmark, Switzerland and Spain.
